Park City Mountain Resort

Travel-destination ads focusing on family togetherness is pretty common. Family apartness? Not so much. But what makes vacations at Park City Mountain Resort unique are that they cater to each family member’s personal adventure. So Mom, Dad and the kids can branch out and have a blast, while still staying connected. Featured on Adweek.com and printed in national publications like Skiing Magazine, these ads gained a lot of attention, not to mention resort reservations.

Built Green

Most people didn’t realize a Built Green home is more than environmentally friendly; it’s built to the highest industry standards. And if homebuyers and builders didn’t think they were getting a better product, they couldn’t justify the extra cost. So how do you focus on “built better” without diminishing an identity based on being green? Turns out the strongest, most durable and most efficient structures are found in nature. And what inspires a Built Green home? You guessed it, Mother Nature’s designs. While initially the client only wanted one newspaper ad, they loved the concept so much they requested it be turned into a full-fledged campaign including billboards, bus ads/bus shelter ads and print ads.

DVDPlay

Once establishing itself as a way to rent movies in convenient locations, DVDPlay had to publicize a constant stream of incentives. Blu-Ray technology, new releases and price promotions played starring roles in all marketing communications, from FSIs and coupons to in-store ads and kiosk boards.

WOW! Cable

WOW! Cable is all about customer satisfaction. And with their on-time appointments, 24/7 customer support and bundle deals, they certainly deliver. These are a few of the monthly direct mail pieces I wrote for them.

Rocky Mountain Children’s Law Center (direct mail)

Rocky Mountain Children’s Law Center had always used the same technique in its donation efforts. Pictures of sad, scared children dominated their advertising in attempts to guilt potential donors. And it wasn’t really working. We turned that around with this fresh and uplifting message, increasing donations by 14%.

MokuZoku tagline

Earthworks Expo tagline

Websites

The North Face

The North Face really understands the kinds of people who use their products— their need to be outdoors, their love of adventure, and most importantly, how these passions make them different from everyone else. So that’s the essence of this campaign, focusing not on the specific benefits of the products, but the benefits of using a brand that allows you to push your limits.

Whole Foods

Whole Foods’s mission is to connect consumers with the highest standard of healthy, local, and environmentally sustainable food. But much of their target audience sees a disconnect between this mission and their perceived reality. They think the 289-store empire is too big and too corporate, using a farm-fresh, wholesome guise to sell processed products from cheapened food systems and industrialized corporations. The solution is to take Whole Foods back to its roots. The strategy is simple: shopping at Whole Food’s is an authentically wholesome experience. The food is so fresh, pure and natural, it’s like shopping directly at the source.